Swensen’s making comeback


Nancy Luna, Staff Writer ocregister.com

Swensen’s Ice Cream is making a big Southern California comeback.
A local businessman has bought the rights to re-launch shops in parts of California. The first will open later this fall at Kaleidoscope retail center in Mission Viejo.  It is among several stores franchisee Patrick Moran plans to build in Orange, San Luis Obispo, Kern, San Bernardino, Santa Barbara, Ventura, Los Angeles, Riverside, San Diego and Imperial counties.
“Whether you are nostalgic for the premium ice cream sundaes or trying one of our specialty sandwiches or burgers for the first time, our plan is to delight the entire family with great food and exceptional service,” said Moran, president Ice Cream Factory Enterprises.
The first Swensen’s opened at Union & Hyde in San Francisco in 1948, and eventually went national. The chain, whose ice cream contains at least 14 percent butterfat, faded from the region years ago.
The Mission Viejo shop will be the second Swensen’s in California.  The original San Francisco parlor remains in operation.
Stay tuned here for more details.
Swensen’s Mission Viejo address: 27741 Crown Valley Parkway

Hans' Homemade Ice Cream in Costa Mesa uses the same basic recipes as Swensen's. (Photo by Nancy Luna)
Note: Hans’ Homemade Ice Cream and Deli in Santa Ana near South Coast Plaza originally opened as a Swensen’s in 1971.  Owner Hans Biermann changed the name about 18 years later when he parted ways with Swensen’s. Biermann uses the same basic Swensen’s recipes.
Tell us: What memories do you have of Swensen’s? Where would you like to see a shop? Which brand do you like better  – Farrell’s or Swensen’s?

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